Social Innovations that Transform: Social Entrepreneurship in Brazil

In 2024, the social landscape in Brazil is being shaped by social innovations leading significant transformations in the lives of the population. Projects and organizations in the third sector stand out as protagonists of this movement, utilizing social entrepreneurship as their primary motivation. This approach aligns with the Sustainable Development Goal (SDG) focused on Poverty […]

The Role of NGOs in Climate Awareness

In a world increasingly impacted by climate change, Non-Governmental Organizations (NGOs) emerge as crucial actors in raising awareness and mobilizing for a more sustainable future. These entities play a multifaceted role that goes far beyond sharing information: they act as catalysts for action, advocates for sound environmental policies, and supporters of vulnerable communities. Acting as […]

Agro Sector and its Transformative Impact on the Community

The agribusiness sector, often considered the pillar of the Brazilian economy, plays a role that transcends its contribution to the food supply. It is a vital force that promotes the transformation and strengthening of communities nationwide. By generating a solid economic base in rural areas, the industry employs not only farmers and ranchers but also […]

Greenwashing: What you need to know about it

The term known as “greenwashing” or “green makeup”, is used to designate companies, public or private industries, non-governmental organizations, and even governments that claim to be sustainable, but that make strategic use of this message, appropriating actions, and positions to create a positive image, in the face of public opinion, about the organization’s degree of […]

Sustainable Investments: Corporate commitment to the future

Adopted by companies, sustainability practices began to attract attention in the financial market, considering the enhancement of their reputation. Sustainable investments represent financial tools that companies use to consolidate their role as impact agents in promoting sustainability. Through ESG (Environmental, Social, and Governance) practices, companies adopt impact-oriented business approaches to environmental issues and social and […]

Sustainable Certifications: What they are and how to get them

Currently, in the business market, issues such as environmental preservation, social impacts, and sustainability have been on the corporate agenda, given that stakeholders are increasingly committed to maintaining a positive relationship with sustainable industries. With this, it is possible to verify that for the current market, it is not enough to just have quality products […]

Qualification in Management of Thrid-Sector Organizations

New market influence parameter According to research by Letsheal, a consumer and brand relations consultant, available in the newspaper Correio Braziliense, 74% of 24,000 people consider that helping others and contributing to a greater cause are the main meanings of human existence, uniting this mission with a qualification consisting of reduced duration and high possibility […]

Introduction to Corporate Responsibility

The new influence parameter for the market               A recent survey carried out by the IBM Institute for Business Value (IBV) identified that sustainability is a priority for the majority of Brazilian top leadership. The annual study interviewed more than 3,000 CEOs worldwide and found that 48% of respondents in Brazil rank sustainability as a […]

Social responsibility: what is the role of corporate foundations?

After the industrial and technological revolution at the end of the 19th century, a favorable scenario was created for the transformation of industry into a development factor for the communities to which they are linked. The evolution of the industry’s way of producing, the latent need for specialized labor to operate machinery and equipment, and […]

Creative Economy: an instrument of social transformation

Have you ever heard of the term “Creative Economy”? No? So let’s explain what it is and how it influences our society as a whole, including economy, employment, and income. Technological developments have shown the world that companies need to be increasingly innovative and creative to remain relevant in the market. And this is directly […]